12:40 PM CASE STUDY: How to Encourage More Users to Choose Public Transport through Innovative and User Friendly Design
Across Australia, major investment in infrastructure, such as Sydney’s new Light Rail System and Melbourne’s Metro Tunnel, underlines the aspirations of state governments to get millions more people using public transport. This session will explore how to encourage more commuters to choose public transport:
- Cameron Ritter, Principal of Grimshaw, will look at the practice’s work globally and discuss how humanising the journey can dramatically improve passenger experience and encourage the use of public transport.
- Examples covered in this session will include the redevelopment of London Bridge Station, the line wide identity for London’s new Elizabeth Line, and the Fulton Center in New York.